Cutting edge technology now allows you to target your voters online.
Until recently, online ads could only be targeted by zip code or geographic region which made them inefficient for targeting likely voters or specific demographics. That is a thing of the past. KC Strategies now offers addressable online advertising, so that our clients can target a specific audience, such as strong Republican voters or swing voters, with online video, display ads and social media.
Online advertising now functions in the same manner as a piece of direct mail, a telephone call or a knock on the door. It's a cost-effective targeted point of contact that should be a part of any political communication plan, from the smallest campaign to the largest.