"Judge's Choice" at the American Advertising Awards
Austin Chapter of the American Advertising Federation Recognizes KC Strategies in 2017
Gerald Daugherty's viral ad received another nod from the Austin Ad Federation as a Judge's Choice for achievement in film, video and sound at their 2017 award ceremony. Daugherty's spot was the only political ad honored, and the judge's comments recognized the degree of difficulty political consulting firms face in producing quality ads in spite of limited budgets and resources:
"The performances and writing are great, even if the actors and their performances aren't 'professional.' The knowing glances to the camera from the wife? Priceless. Its infectious humor is a wonderful zag in the world of negative advertising — something that even after the elections still feels fresh. No wonder it went viral. Not an easy task in this day and age, and given the skimpy budget they were no doubt given for this spot."
The American Advertising Awards, formerly the ADDYs, is the advertising industry's largest competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.